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Guide To Selling A Business Interview

By Interviewer at 03/15/08 22:09

Name of your website?

Guide To Selling A Business

Your name?

David Annis

Your Location (city, etc)

Providence

Please give us a short summary of your website?

The website is a complete source of information and tools for company owners who want to sell their business. The site includes information on when using a business broker is appropriate and how to choose an intermediary if you decide to use one. Should the business owner choose to sell themselves, the site includes all the information needed and ways to get assistance with specific steps.

What inspired you to launch your own website?

As business brokers, we often find that business owners want help selling their companies, but are too small or have another issue that prevents us from taking them as a client. This site was designed to help them.

When did you launch your first website, and what was it?

In 1990 I worked on a website that I believe was the first one in Michigan to sell pizza on the web. I've created hundreds of websites since then.

How did you decide on a name for your website?

Guide To Selling a Business is a name that is very descriptive of the contents.

What makes it different from other, similar offerings?

Our guide to selling a business is complete, free, and we've gone to great lengths to be unbiased.

On being unbiased, for example, we cover issues such as where a business owner's interest and their broker's interest diverge and how those issues can be mitigated.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

We want it to be part of a growing family of websites to provide mergers and acquisitions advisory services.

How does your investment of time and money balance against your success?

So far, we're losing money, but traffic is building quickly.

If you had an unlimited development budget for development, how would you change your site?

I would add interactive tools faster. We have good tools for valuation, but some other tools are not yet complete.

If your site got really big, really quickly, would you be able to keep up with the demand?

Bandwidth, server space, and computing power are all cheap.

What unexpected costs and headaches have you had to deal with?

We've created enough websites that nothing is a surprise.

What has been your biggest challenge?

Graphics are always our biggest challenge.

What method has been most successful for promoting your website?

Google, Yahoo, and MSN advertising drives traffic.

How has running your website differed from your expectations?

The actual text seems to be undergoing constant revisions.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

We've been up for four weeks and will stay up forever.

What is your website address?

Guide To Selling A Business

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